In pursuit of Pure Form
Beauty, purity, peace within
KASHUŪ
Japanese Artist & Calligrapher
For sincerity, not success,
is how I write and live.
For the London-based Japanese artist and calligrapher KASHUŪ, calligraphy is a lifelong practice of refining both mind and expression. Her artist name, KASHUŪ, means a refined bush clover—a slender yet resilient plant that reflects the quiet strength and elegance at the heart of her work.
Working across paper, performance, moving image and large-scale installations, she explores the relationship between tradition and contemporary culture. Her work has been commissioned by leading global brands and cultural institutions including Louis Vuitton, the Emmy Award-winning Disney+ series SHŌGUN, the Saudi Arabia Pavilion at Expo 2025 Osaka, and the Royal Botanic Gardens, Kew.
Through ink, space and movement, KASHUŪ seeks to create moments of stillness, presence and human connection.
KASHUŪ
Japanese Artist & Calligrapher
For sincerity, not success,
is how I write and live.
For the London-based Japanese artist and calligrapher KASHUŪ, calligraphy is a lifelong practice of refining both mind and expression. Her artist name, KASHUŪ, means a refined bush clover—a slender yet resilient plant that reflects the quiet strength and elegance at the heart of her work.
Working across paper, performance, moving image and large-scale installations, she explores the relationship between tradition and contemporary culture. Her work has been commissioned by leading global brands and cultural institutions including Louis Vuitton, the Emmy Award-winning Disney+ series SHŌGUN, the Saudi Arabia Pavilion at Expo 2025 Osaka, and the Royal Botanic Gardens, Kew.
Through ink, space and movement, KASHUŪ seeks to create moments of stillness, presence and human connection.
Featured Projects
Royal Botanic Gardens, Kew 3m x 3m Live Performance
Mastercard World Cup Rugby
Saudi Arabia Pavillion Expo 2025 Osaka
ARMANI beauty Live performance
Enso Circle (円相)
No beginning and no end
Non-angular and round
No right or no wrong
It is the universe that continues eternally
600 x 600 mm
LOUIS VUITTON
LOUIS VUITTON collaboration—Fall/Winter 2025, Where friendship becomes fashion, by Pharrell &...
Osaka Expo Saudi Arabia Pavillion
The captivating fusion of Japanese and Arabic calligraphy at the Saudi Arabia Pavilion during Expo...
Ueshima Coffee Company
Japan's No.1 coffee has launched in the UK! For over 85 years, Ueshima has been at the heart of...
Kew Gardens
The giant 3m Shodo performance at the world’s largest Victorian glasshouse, the Temperate House...
Premier League
The program ‘Premier League IN FOCUS: Japan’ is on air worldwide at halftime of the games. It...
National Gallery | Japan Embassy
A Huge "Co-creation 共創" calligraphy in front of National Gallery, Trafalger square as a part of ...
Bridgestone|Saudi Arabia Ceremony
In Jeddah, Saudi Arabia, The anniversary of Bridgestone's 70 years relationship with Saudi Arabia...
Mastercard Ad | Rugby World Cup
The RWC has been held in the host country Japan now. KASHUŪ has collaborated with Mastercard which...
KITAGAWA UTAMARO Ukiyoe Collection ‘Studies in Nature’ 喜多川歌麻呂
The book titles are designed by KASHUŪ. A collection of Japanese woodblock prints from the...
The British Library – WRITING Exhibition
A large 1.5m x 2.5m size performance of 'Shodo' (calligraphy) at The British Library's 'WRITING'...
Chivas Regal
The CHIVAS "Mizunara" packaging design with KASHUŪ's calligraphy, Chivas’ Ultimate Cask Collection...
Harrods & Broomindale’s Kuwait
In collaboration with new luxury perfume brand Floraiku at Harrods. A new French niche line from...
TOYOTA
Toyota's principles, The Toyota WAY Challenge, Kaizen (improve), Genchi Genbutsu (Go and see for...
NOBU Restaurant & Hotel
Nobu, the hospitality business co-founder Robert De Niro, have launched a new hotel and...
Toyota Lexus | Qatar
The very first country visiting in the Middle East for the Lexus Showroom Opening Ceremony in...
ABSOLUT Vodka | Ad
ABSOLUT advert ONE NIGHT directed by the Academy Award-winning cinematographer Emmanuel Lubezki...
Holland Park ‘Fukushima Garden’
It has been almost six years since creating the signboard for Fukushima Garden in Holland Park in...
‘Mindful Shodo’
Shodo, Japanese calligraphy is a form of Zen meditation.It is the practice to be in the moment...
Aman Hotel | Morocco
KASHUŪ demonstrated Japanese calligraphy at the restaurant launch at 5 star Aman Hotel in...
Parker Pen
The filming for PARKER PEN(Japan) website as a hand/writing model. http://www.parkerpen.com/ja-JP
Panasonic
"State of the art" and "Creativity" in Panasonic Blue. The launch event was held in July at ICA...
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