The RWC has been held in the host country Japan now. KASHUŪ has collaborated with Mastercard which is one of the official sponsors and writing character ‘Kizuna’(bond of friendship) for the logo ending in their Rugby world cup ad.
The ad will be playing throughout the world cup on social media and out of home advertising.
Actually, the job turned out a little bit more tricky than KASHUŪ had expected! The orange ink and materials ordered from Japan didn’t come in time, so she had to settle with acrylic paint and materials.
Although it was a little less easy to control than the sumi ink KASHUŪ normally uses, it was interesting to work with and the final result was unique and different!